Tickets to Taylor Swift’s The Eras Tour will be on sale from November 15 on the Ticketmaster website. A representative for Ticketmaster said the singer’s first live show since 2018 has spurred “unprecedented demand” from fans. During the opening of ticket sales for Capital One credit cardholders on November 16, many people had to wait more than 3 hours while queuing online to get their tickets, while some others had to wait for more than 3 hours. I gave up because I couldn’t be more patient.
On November 18, ticketing company Ticketmaster was forced to announce that there were no more tickets for sale, according to CNBC. “Due to unusually high demand on the ticketing system and there are not enough tickets left to meet demand, the public ticketing session for Taylor Swift – The Eras Tour has been cancelled,” Ticketmaster said on Twitter. The move came when the company’s director announced that up to 14 million people were scrambling to access their ticketing site before the official opening date, causing the site to be blocked.
“The site was supposed to be open to only about 1.5 million verifiable Swift fans, and Ticketmaster has in fact sold over 2 million tickets,” said Greg Maffei, general manager of Liberty Media. CNBC. “Meanwhile, demand for tickets for this superstar’s 52-day tour could fill up to 900 stadiums.” According to the official announcement, tickets to this tour cost from $49 to $450, and premium tickets range from $199 to $899. But currently the black market ticket price is from 800 to more than 20,000 USD.
After Ticketmaster announced to stop selling tickets, on Stubhub, a website specializing in the resale of event tickets, the minimum ticket price at MetLife Stadium (New Jersey, USA) is 765 USD, sitting very far from the stage or 11,475 USD stand ticket zone. In addition, at Soldier Stadium (Chicago, USA), the asking price is ranging from $800 to $5,000. The most expensive is the ticket price at Gillette Stadium (a suburb of Boston, USA). Audiences will have to spend $ 22,500 if they want to sit in the front row or $ 675 for a position further away.
Much of the demand to see the tour stems from Swift’s record-breaking Midnights album, as well as the fact that she hasn’t toured since the 2018 Reputation tour . Her absence from the stage is partly due to pandemic, disrupting the biennial tour model. Since her last tour, the release of four new albums and two re-recording projects ( Red and Fearless ) give Swift a wide selection of songs for the upcoming tour. The Eras Tour is also predicted to drive more Midnights sales and listens .
The female singer’s 10th album was released on October 21, achieving many records after two weeks of release: Taking all positions in the Top 10 Billboard Hot 100, most played on Spotify worldwide in the first day (185 million) and ranked third in its first week of release (549 million), the largest single-week vinyl sales in Nielsen history. The album has sold over 1.6 million copies in the US and over 3 million copies internationally.
Taylor Swift became the most listened to artist on Spotify with more than 35 billion hits. She is also the first person to have five albums sell over a million copies in the first week of Nielsen America. According to Luminate, the audience is also part of the reason for Midnights sales. Gen Z accounts for 34% of vinyl record-buying women, about 55% of Swift’s global audience is female, and under 60% are between 13 and 24 years old. Luminate CEO Rob Jonas said: “When we look at these factors and the growth of streaming, we’ve found that millions of fans have consumed the much-anticipated release from Swift in a number of ways.”
On November 18, this 32-year-old female singer on Instagram said “she was heartbroken to see the mistake that happened but didn’t know who to ask for help”. Swift said there are many reasons why it is difficult to get tickets, and she is trying to find ways to improve this situation. “I don’t justify anyone because we have asked them many times if they can meet such a huge demand and they assure us they can,” she wrote, without naming Tickermaster. .
The tour is scheduled to begin March 18, 2023 in Glendale, Arizona.